Portrait of the creative director

About

A decade of work. A consistent point of view.

I'm a designer and creative director based between New York and London. My practice spans brand identity, editorial design, packaging, and digital experience — with a shared belief that the best work is the work that knows exactly what it is.

I've worked with independent studios, luxury brands, and early-stage companies who needed a clear visual language before they needed anything else. The brief is always different. The standard isn't.

How I work

Clarity first

Every project starts with a single question: what does this need to say? Everything else follows from the answer.

Restraint as craft

The hardest thing in design is knowing what to leave out. I treat that as the work, not the afterthought.

Built to last

Trends are a distraction. I design for the version of your brand that exists five years from now.